Mobile marketing has many different definitions associated with it. So it is only natural that different businesses think of mobile marketing in various ways. The most basic definition is the use of mobile devices or cell phones as a medium to promote businesses. Read on for some ways to use mobile marketing to your advantage.
Work on your message composition. You can only use 160 characters, so be concise, but clear. Short cuts or “text speak” is acceptable when text messaging. Your opt-out message can include that kind of message, too. You can save characters this way. You can get some good ideas from some translators.
You should be focusing on all your stats as a mobile marketer and not just a few popular ones. Measure your entire success, meaning your repeat usage, bounce rate, unique visitors, and your more popular stats like downloads, opens, activations and registrations. You want a feel for it all here.
Avoid anything in mobile marketing that seems too easy. If it seems like it may be really easy to implement, you can be sure that something’s wrong with it. Of course, we’re talking about mobile-specific things here, like apps and formatted sites. A lot of ads and email techniques are universal, so don’t fret on that front.
Your friends can help you by viewing ads, emails, and your website on their various mobile devices. If you can afford it, you might even want to hire someone to give you an objective opinion.
Make sure to conduct a usability test before rolling out your mobile marketing campaign to your consumers. Ask friends, family, employees or all of the above to receive your messages, respond and ask for their honest opinion of the experience. This way you will make sure everything works to provide the best experience for your customers.
If you want to see your profits skyrocket, mobile marketing can be one of the easiest ways to achieve this. More people than ever use their phones to check social media sites and to download applications. You can significantly increase the success of your business by marketing in these areas. In order to be successful, you must bring marketing directly to the customers.
Information you send out has to be meaningful if you expect to receive a meaningful response. Little reminders about nothing but your existence are annoying. So if you’re contacting someone via mobile marketing, make sure that you have a worthy cause for doing so. It’s not a lot to ask.
You can keep an eye on your own progress by making sure your mobile marketing recipients have a good system in place for leaving feedback. You may find people telling you to go away or telling you they want more, but either way customer input is too valuable not to garner it at every opportunity!
Because users will be viewing them on small screens, mobile advertising messages need to be brief, clear and express urgency. Every ad should focus on a call to action that tells the market to do something. Forgetting to include a call to action in your mobile advertising messages is a common mistake that beginners often make.
Having a QR code is an important factor in mobile marketing. QR codes are the new box codes that can be scanned by a mobile device or a smartphone. They are extremely effective in connecting your customers with your brand. Try linking the QR code with some sort of coupon or discount for maximum results.
When you are thinking of adding SMS to a mobile marketing strategy, let people opt in or out and tell them how many texts you’re going to be sending out. Without controlled usage and monitoring, SMS will have a negative result with mobile clients. SMS can be very bothersome. So make sure you opt customers into receiving your SMS marketing and stand by a maximum amount of texts you will ever send in a month. If you go over your stated limit, customers may feel you are dishonest.
As mentioned above, marketing through mobile advertising is different for everyone. The definition of mobile marketing varies, but most people take it to mean sending marketing information through mobile devices. Apply the knowledge you’ve gained here to use mobile marketing to further your business.