In the field of social marketing, it is important to keep a close eye on your competition. The key is to catch the eye better than the others.
Try to get as much market intelligence as possible about your target audience, so you can cater to their needs and wants. This is a great way to ensure that the campaign that is going out is something that the recipient actually wants to read.
When you actually speak to people via phone calls or text, remember that they are “people” and deserve to be treated well. Adjust your phone etiquette accordingly.
Standalone mobile platforms need to have home bases if they are to succeed. Make people arrive at the home base and keep in touch with them once they do. Do not rely on the mobile campaign alone; develop and design your home base for your customers.
Use mobile marketing to market your event a few hours before any major sale. A well-timed text message could be just the right spur to drive customers to check out your event.
Have your friends or coworkers test the different elements of your campaign, such as emails or ads. If in need of an unbiased opinion, you can hire other people to test your campaign.
Make it simple for your customers to forward your mobile marketing ads to their friends. Before you put the finishing touches on your promotion, be sure it is simple and desirable to forward it. For example, you might offer a prize to the recipient whose forwarded information brings the most new visitors to your website.
Avoid sending messages to people at inconvenient hours of the day. Regardless of how tempting the offer or how enticing the message may be, customers are unlikely to appreciate an off-hours text.
By implementing the use of QR codes, you can broaden your customer base as you offer easily accessible information to customers. QR codes are great in sharing promotions, discounts and coupons. QR codes are convenient to scan with a smartphone, and even easier to use. By using this resource you can interact with your customers while you have their attention.
Have clear objectives to focus on before engaging in mobile marketing. This will help you determine the direction and focus of your mobile marketing campaign. Decide if you are trying to retain customers, increase sales or promote new products and services when you are customizing your messages. This way your customers will get what they need and you will achieve your marketing goals.
As shown above, mobile marketing requires some serious thought and planning in order to be successful. Your dedication and attention to detail is going to pay off once all is said and done. Use the tips listed above to help your business thrive even in a rough economy.