The reputation that your business has is incredibly important. People talk about their experiences with businesses and they are more likely to report a bad incident than to compliment a good one. The internet makes it easy for anyone to comment on your business so here are some things you can do to help build a good business reputation.
Before putting too much effort in reputation management online, check to see how much you need, if any. Search your business with Google and Bing. Do negative results come up? Do the websites and blogs your business runs only show up on a few hits or none at all? Answering yes to either question means that you have work cut out.
Always stay in touch with your customers, particularly after they have done business with you. This is particularly true if your business is larger. They want to know they matter. Work with automated systems which provide follow-up with customers. Also, ask them for feedback after they make purchases.
To maintain a good reputation, you must learn when you should respond. If a negative review of your business pops up, you must know what to do. If the complaint is legitimate, try responding privately and publicly to it. Try offering solutions like a refund. Try to avoid becoming angry or calling the review fake since it can make you look bad.
Keep in mind that your online and in-person reputations both matter just as much. There are many people that are great in person yet they are not very great with customers over the Internet. You should be nice either way since you have no idea if this customer will spread negative information that can destroy you.
There are great businesses out there that can help with your reputation management. There is so much to monitor that you may not have time to do it all on your own. This will be a great option to consider if you have a lot of priorities.
If you receive negative feedback here and there, you should not remove it. Most businesses will have unsatisfied customers every once in a while. If you only have positive reviews all over the place, people will start wondering if you are doing things to make yourself look better than you are.
To boost your business reputation among your customers, give them a chance to get to know your company better. Interact with them more on social networks. When people see that your company is not just a faceless corporate entity, they will receive you better, and your business reputation will improve.
A corporate sponsor is something that you should look into. Your reputation will soar! Your consumers will see the types of public events you sponsor and what you do for the community, and that can really give you a favorable reputation. This type of impression leads to success.
When a customer complains a product or service that you company offered, it is easy for you to jump into defensive mode. However, control yourself, and get more information about the complaint before you do that. You can smooth out the situation better this way, and you will gain a better reputation for your company.
Be sure to provide a full refund on any product or service you provide. This is what creates good customer service. You will lose the profit gained from a merchandise return, and the item will not be able to be re-sold as new. However, you’ll gain a great corporate reputation.
While it is tempting to create profiles and pages on every social networking site available, don’t do it if you don’t have the time and resources to keep all those pages current. You’ll look incompetent, lazy and possibly damage your reputation if a potential customer discovers your poorly managed, out-of-date content.
Make sure your company name appears prominently on the most important pages on your website. It should not be awkward looking or out of place. Just be sure to have an attractive logo tastefully placed on the page. It’s also a good idea to have the names of important people in your company listed on main pages. This fosters accountability and helps your page gain credibility.
Learn which review sites are popular, and look for your company on those sites first. These are the sites that get the most traffic. What is written in them is often fed to other search engines. So, you want to be sure that any negative reviews or comments on your company be addressed appropriately.
Building a good reputation is something that takes time to establish. You can spend years with a good reputation only to find that there are uncomplimentary comments posted about your business for the world to see. That is why you need to take the actions above and create a solid reputation that stand the test of time.