The world of AdWords is constantly expanding and evolving and this leads to new features being developed all of the time. Some of these features are better than others and there are a select few that you really cannot risk not using. You can learn more about AdWords here, http://www.roi.com.au/google-
Image Ad Creator
Many people have no used this, but it is time that you do. You will find that it really can create great things and when you are not too crazy about what it created you can still use it for a bit of inspiration. You will no longer need to go into Adobe Flash and create .swf files so this will save you a lot of time and frustration. You supply the description, headline and call-to-action and this tool will handle the rest of the work for you.
Some people are intimidated by this one and feel that they are not tech-savvy enough to use it, but do not be afraid. This is generally used for account alerts, reporting and bulk changes. Some people get creative, however, and can use this for many other things, such as tracking campaign, account and ad group quality score. You can see these at the keyword level, but using this you are able to create detailed reports on a daily, weekly or monthly basis.
This tool is helpful because you can learn about who is bidding on your keyword and if they are doing better or worse than you are. Be mindful of all of the different metrics because each of these will give you a clue as to how you are doing. The data overview that you will receive will include a breakdown of your ad compared to various competitors for the different keywords that you have chosen.
Search Terms Report
This report should be used at least weekly, but ideally, you will use it daily. This where you learn about which keywords are being used to find your ads. This will allow you to develop a strategy as to which keywords you want to bid on. You can go the to the Details tab to find this report.