The Internet has provided companies an entire new universe through which to reach new clients and customers. Email marketing can go a long way toward establishing and maintaining relationships with customers. The tips described in the following article can be quite helpful in implementing an effective email marketing campaign for your company.
Consistency is important. Use the same design for your emails that are on your site. This includes fonts, logos, and color schemes. The font you select should be easy to read. People will begin to recognize the emails that you send and look for them. Like most other fields of commerce, email marketing relies heavily on building a bond of familiarity between customer and merchant.
Allow people who visit your website to subscribe in a variety of different ways, but don’t ever pressure them to sign up. Let your customers know what you intend to use their email addresses for and talk to them about the benefits of signing up for your mailing list. Getting the right information from your customers is the best way to have a successful email marketing strategy.
When a customer opts-out of receiving emails from you, honor their request as soon as you can. If you continue sending emails after someone has opted out, they will be very frustrated and potentially complain to the BBB.
It is important to always ask prior to putting an individual on your email list. If not, people will think of you as a spammer; they will send your mail to the junk folder, delete it or leave your list. If unsolicited mass emailing is part of your regular routine, you may find your business is in danger of accusations of spam.
The greater number of choices you give your subscribers, the greater impact your email marketing is going to have on your profit. Allow subscribers to choose the number, type, and frequency of the messages they receive from you, and allow them to opt out of disclosing certain kinds of information. The greater amount of control that your customers have over this, the more comfort they will experience.
Keep the subject line brief and to the point. If a subject line has less than 60 characters, it has a better chance of attracting attention. This means it will have a higher open rate than a subject that goes on for too long. If there is no way around using a long subject line, be sure that you mention the most relevant information first so it is not eliminated when it gets to the recipient’s inbox where it may be truncated.
You want to make sure that every client has chosen to receive your emails so they don’t feel like you are spamming them. If you don’t have permission, be prepared to not only receive spam complaints but also to lose customers.
The Internet has created many great new ways to promote your business. Email is a great marketing tool that all businesses should consider using to better communicate with their customers. Use the tips and ideas from above to implement a successful email marketing campaign.